What a Program’s Advertisers Tell Us

Sometimes a program’s advertisers tell us more about the show than about whatever product they are pitching. Their product may even be worthwhile and of value to many people. So this post is not about any particular company or its products or services.

Rather, it is about what we can learn about a program’s audience from what kind of advertisers pay to be able to reach that audience.

I was listening to the Glenn Beck show the other morning and it suddenly dawned on me that both his show and Rush’s show have a disproportionate number of commercials which offer products and or services which are meant to prevent or deal with some kind of personal disaster.

As I said earlier, these products may be fine in of themselves; but, the fact that these companies feel that the listeners of conservative talk shows are the kind of audience that are most likely to buy their product tells me that these listeners are all about Doom & Gloom.

They feel that they are helpless to prevent disaster from striking them; and, the only option they have left is to prepare for the inevitable catastrophe which is hanging over their heads.

Keep in mind, that these are the same people who say they believe in the supremacy of the individual. I guess that supremacy only applies when they get to make all of the ground rules. It seems that if someone makes a set of rules not to their liking, they not only don’t want to play the game; but, they believe that everyone is going to lose. There will be no winners unless they make the rules; and of course, if they make the rules, they will be the winners.

I guess they have never really thought about life in general; because I don’t know about you; but, I have never made any of the truly important rules in my life. I did not pick my parents, my physical abilities, my mental acumen, the state of my general health, etc. So if I followed their line of reasoning, I would have committed sepaku long ago.

I want to add to the list of Mr. Beck’s sponsors:

  • A company that helps defend you from the IRS. Can this mean that the Righteous Right can be cheating their Uncle Sam?
  • A company selling gold to help protect you from an economic meltdown.
  • A company that will sell you food processed to have a long enough shelf life to keep you safe during a full blown breakdown of our civilization.
  • A hair restoration company to help protect you from the tragic of losing your hair.
  • A company promising you up to $1700/month for part time work from your home and $7900 for full time home work. Of course this is at least as legit as the rest of this site because someone of such high standards as Mr. Beck would not be supported by a bunch of crooks.
  • Now of course, I am sure it has never occurred to the producers of these shows that airing commercials which foretell upcoming disasters will only serve to give more credence to the message these shows are promoting. If the makers of these products were smart, they could ask for a advertising rate discounted by an amount proportional to the pessimism of their ads message.

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